Rue de Chic is a division of RDC Holdings LLC. The fashion company is a concept that evolved during the stay of founder, Wemi Opakunle in France. She got fascinated by the "chic" of French and European fashion in general, which seemed completely different from the American experience. Her exposure to high fashion as a freelance model in France inspired the creation of an avenue to dress chic and look polished for less. "Chic is all about details" she says. “The right accessories in the right color will always enhance your dressing. Remember, it can be simple yet stylish… This is not about a cluster or being over the top. It’s all about being bold in a practical, chic way.” Rue de Chic’s mission is to create fashion at affordable prices using resources from different cultural backgrounds. The company’s goal is to inspire confidence and happiness in every individual that buys and wears its products.
After starting out predominantly featuring unique fashion accessories, Rue de Chic has since blossomed into a fully fledged Clothing and Accessories store for Men (Rdc Homme) and Women with an accompanying Blog which attracts fans and followers across the world. Rue de Chic is also fast becoming a favorite of Fashion Bloggers and Online Magazines. The Editor of Style on a WHIM recently wrote:
“Rue de Chic is one of my newest, favorite shopping haunts. For the unique and unexpected with a distinctive European flair, this site is a must-see. Rue de Chic offers a huge array of fashions, accessories, trendy jewelry – just about everything you’ll need to enjoy your summer in style!”
Since opening its doors in 2008, Rue de Chic has found a way to cater to the deal conscious consumer and is dedicated to bringing affordable fashion with a Couture sensibility to the masses. In the words of the founder herself, “You don’t have to spend a fortune to look good!”