Monthly Archives: April 2012

Steven Tyler & Andy Hilfiger Host "Andrew Charles" Fashion Show at Macy's Sherman Oaks

The Hilfiger name and brand has always been synonymous with the American dream. While Tommy built his empire, younger brother Andy was also toiling away behind the scenes –starting off with selling jeans in his brother’s store and eventually building himself up as a mover and shaker in the realm of launching celebrity fashion lines. His collaboration with Jennifer Lopez alone resulted in $250 million in sales, the launch of the uber successful fragrance Glow by JLo, an MTV documentary promoting the launch of the line and of course more exposure for the singer/actress/designer.

These days, Hilfiger is stepping out of the shadows with the launch of his eponymous line, Andrew Charles. The Designer however, hasn’t forgotten his secret ingredient–celebrity collaborations. The line is a joint effort with rock star and American Idol Judge, Steven Tyler of Aerosmith.

Musical inspiration is nothing new to Hilfiger, who has been involved in music from a very young age. When I meet Hilfiger at the showing of his collection at Macy’s in Sherman Oaks, he mentions that past rock & roll and soul influences have always found a place in his designs. This is evident in his latest boho-chic meets rock star girlfriend-inspired collection. Family is another recurring theme. As one of nine kids, the designer recalled being inspired by the variation in musical taste and style of his brothers and sisters. A few minutes into our interview and after getting a glimpse into his passion for music and family, I realize that his collaboration with Steven Tyler makes perfect sense.

Tyler’s sense of style has after all survived many generations, trends and fashion cycles. The importance of family is also a recurring theme with the rock star whose daughters are backstage and proudly supporting their dad. I get a chance to meet the family before I leave and the energy of both the Hilfiger and Tyler clans coming together is nothing short of exciting. Mia, Tyler’s daughter –a budding photographer introduces herself, there’s another photographer documenting the craziness backstage and taking group portraits. When Tyler himself finally enters the room, everything becomes elevated. His eclectic style, contagious personality and sweet demeanor are all things you expect but aren’t actually sure you’ll get. I can see why Hilfiger believes this collaboration is a dream come true.

Andrew Charles, named after Creative Director Andy Hilfiger, is available in the Impulse departments of Macy’s stores nationwide and also at Macys.com.

Family Affair - Tyler's daughter Chelsea also walked the show

The line Andrew Charles is inspired by Hilfiger's love of Rock & Roll and Steven Tyler

The women's collection was all about boho-chic meets rock star's girlfriend

Boho-chic at Andrew Charles

Wild child at Andrew Charles

All white look at Andrew Charles