Look of the Day – Halle Berry’s Casual Friday Look

September 3rd, 2010

Halle Berry Goes Casual Chic

Looking like she just stepped off a Bond movie set, Halle Berry gives casual chic a whole new meaning in distressed jeans and an equally distressed gray tank. Her cute short crop and aviator lenses give her look that final stamp.

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Stylish Fashion Tips – Sending off the Summer in Shorts

September 1st, 2010

Whether you’re going casual or dressing it up, there’s always a chic way to wear shorts. Check out this 3 minute video on sending off the summer in shorts!

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Look of the Day – Jessica Alba is a fashion hit at the 2010 Venice Film Festival

September 1st, 2010

Jessica Alba has consistently hit the ball out of the park when it comes to her Couture choices this summer. She’s picked some amazing themes including floral looks and ruffles that work with her style and has stuck with it. Earlier in the summer, she attended the Dior Couture show in a floral strapless summer frock.

Jessica Alba goes floral at Dior

She continued her chic floral run at the 2010 Venice Film Festival in this red Dolce and Gabbana dress while promoting her latest film “Machete.”

Alba goes floral again while promoting Machete at the Venice Film Festival

She completely seals the deal during her press tour in this beautiful Valentino dress with a ruffled bottom. Ruffled Valentino has been good to Ms. Alba in the past…who could forget this beautiful scarlet number…

Jessica Alba goes ultra feminine in Valentino Couture

Chic in Valentino

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The 2010 Emmy Awards Red Carpet Fashion Breakdown

August 30th, 2010

Check out the biggest trends from last night’s red carpet. Here’s a breakdown of the big night’s  biggest Stars and the Couture that made them shine…Scroll down for who wore what…what worked and what was not so great…

Let’s go Greek…

They came in white, conquered with embellishments and overall they were stunning. Damages’ Rose Byrne, Star of Dexter and No Ordinary Family’s Julie Benz, Glee’s Amber Riley and True Blood’s Anna Paquin all gave a history lesson in Grecian inspired gowns.

Damages' Rose Byrne looked gorgeous in a Grecian column gown with gold accents.

No Ordinary Family's Julie Benz looks anything but ordinary in this one shoulder Pamela Rowland gown.

Glee's Amber Riley works her figure in this Grecian Goddess gown with a cinched waist.

True Blood's Anna Paquin goes edgy in this Grecian inspired Alexander McQueen creation.

So who wore it best? It’s a tie between Anna Paquin’s edgy McQueen and Rose Byrne’s simple but elegant white dress.

Blue is the new Black…

There’s a new color in town and it is absolutely taking over. Navy Blue provides an alternative to all the “black loving” fashionistas out there. The designers are dishing it out and from all the navy blue looks on last night’s red carpet, the celebrities are eating it right up. Ladies like Glee’s Lea Michele & Jayma Mays, Top Chef’s Padma Lakshmi and 30 Rock’s Jane Krakowski were all singing the blues and looked incredible doing it.

Glee's Lea Michele in navy blue taffeta Oscar de la Renta.

Glee's Jayma Mays is all elegance in this ruched navy blue Burberry Prorsum look.

Top Chef's Padma Lakshmi goes for a sweeping Carolina Herrera.

Modern Family's Julie Bowen is also elegant in J Mendel.

30 Rock's Jane Krakowski steals the show in a navy one-shouder Escada.

Who takes the crown in the Navy Blue Round? The surprise winner is 30 Rock’s Jane Krakowski in a one shoulder Escada. It is pure elegance at it’s peak.

Not so hot in blue was Mad Men’s January Jones. We’ll be the first to say kudos to Ms. Jones for never being afraid to take a fashion risk but even she herself looks displeased with this red carpet choice by Versace. The cobalt blue is an electrifying color but this is a bad case of the dress wearing you. We can’t wait to see her back in something that works better on her with an edge!

January Jones in a not so flattering Versace Atelier.

You can always go “Black”…

Navy Blue was huge but the go to color for award shows was still very much present. Desperate Housewives’ Eva Longoria Parker stuck to the basics in a textured Robert Rodriguez gown while Project Runway’s Heidi Klum showed off her famous legs in a Marshesa mini.

Desperate Housewives's Eva Longoria Parker keeps it simple in a black Robert Rodriguez

Heidi Klum shows off her legs in Marchesa

Not so hot in Black was The Office’s Mindy Kaling. Unfortunately, this looked like a bad prom dress. There’s a right way to do taffeta and tulle and  this wasn’t it. The hair didn’t help either.

Mindy Kaling gets overwhelmed by Taffeta & Tulle

A Pop of Color…

It’s always great to see shocking colors on the red carpet. It is a sure fire way to stand out and that’s exactly what Bones’ Emily Deschanel did.

Emily Deschanel provides a pop of color in a tiered purple Max Azria Atelier

Hello Sparkles…

Thanks to a trip back to the 80s this season, sequins were huge last night on the red carpet. Stars like Claire Danes, Glee’s Heather Morris, Friday Night Lights’ Connie Britton  and Dexter’s Jennifer Carpenter were electrifying in their sequined looks.

Claire Danes looks ravishing in nude Armani Prive

Glee's Heather Morris in gold Ina Soltani

Friday Night Lights' Connie Britton in Burberry

Dexter's Jennifer Carpenter is absolutely stunning in a one shoulder gun metal gray number

And the winner is…Jennifer Carpenter absolutely takes the cake on this one. The one shoulder look is stylish and the gun metal gray sequins elevate her look.

It’s raining Lace…

The biggest trend of the night was lace. It came in so many forms and styles with each Star making this trend her own. From Jewel, who surprised in Zuhair Murad to The Office’s Angela Kinsey who also looked elegant in Romona Keveza, this trend which has been around for a while has never been  more prominent.

Jewel looks soft and beautiful in Zuhair Murad

Maura Tierney in Lace

Jennifer Westfeldt wears Armani Lace

Nicole Ari Parker mixes it up in Lace

Angela Kinsey in Romona Keveza

So who wore it best? The winner in this category is Jewel. Her Zuhair Murad dress is soft and feminine. The nude lace works well with her bronzed skin tone. The dress would probably look even more elegant without the bow but overall, it’s a look that works.

Best Dressed Boys…

Not to forget about the men, we’re splitting the award for best dressed between two very handsome men who brought the old school and the new school.

Mad Men's Jon Hamm didn't disappoint and looked absolutely dapper in Giorgio Armani

True Blood's Ryan Kwanten brought the "new school" with his plaid suit and red tie

until next year folks…

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Rue de Chic Look of the Day – Gwyneth Paltrow Keeps it Chic in Shorts

August 27th, 2010
Gwyneth Paltrow keeps it simple and chic in shorts

Shorts are the perfect way to start off the summer and quite frankly there’s no better way to round off the summer. The key to keeping it chic is in the length. Gwyneth Paltrow shows off her long, lean gams in chic highwaisted shorts complimented by a simple silk white blouse and pointed toe pumps. It’s a very simple look but nonetheless a very elegant one.

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Rue de Chic Look of the Day – 5 Minute Summer Look

August 21st, 2010

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Rue de Chic Trend Spotting – Hooked on Shoulder Pads!

August 16th, 2010

Fashion is always getting inspiration from the past and this time around it’s a trip back to the 80s. Find out what makes shoulder pads so chic this time around!



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Rue de Chic’s Five Fall Must Haves

August 12th, 2010

Summer is slowly coming to an end and that means it’s time to get excited about Fall fashion. Fall is the time to showcase the most unique and elegant looks! Here’s what every fashionista must have in her wardrobe this coming fall season.

1. A Leather Piece – From leather dresses to leather pants and jackets, leather is going to be huge this fall. We already saw a strong showing of leather pieces as the past Fall/Winter season came to a close and these pieces are far from the cheesy leather ensembles of the past (circa the days of boy bands and bubble gum pop).  A ton of celebrities have also caught on to this trend and are showcasing some amazing looks.

Miley Cyrus, Kate Bosworth and Gisele Bundchen get in on the leather action!

2. An LBD – This LBD refers to the Little Blue Dress. Navy Blue is the new black. It’s just as elegant, just as forgiving and just as sexy as black.

Marion Cotillard is elegant in Navy Blue at the Premiere of Inception

3. Over the Knee Boots – This piece is all about mixing a little edge with some sex appeal. There is a fine line however between sexy and distasteful when it comes to this style. Spice up your casual look by pairing these boots with skinny jeans and an over-sized sweater. You  can also pair with a trench coat for a “Sexy Brit” look.

Victoria Beckham keeps it chic but sexy in Over the Knee Boots

4. Trench Coat – This is a classic and it will never go out of style. Not only does it help you transition easily from early fall to winter, it always adds an element of sophistication to your look.  It also never fails to give you an extra boost of confidence. Keep in mind that pastels are going to make a strong showing this fall so try the Trench Coat in gray instead of the classic tan or black.

Gwyneth Paltrow nails this classic brit look while out in London

5. Statement Accessories – Statement Necklaces and unique Rings are must haves for this fall. It’s all about going bold and edgy. Chunky beads and pearls will take center stage as cocktail rings play a supporting role.

The "Adelaide" Statement Necklace and "Olivia" Cocktail Ring www.ruedechic.com

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Rue de Chic Look of the Day -Getting White Hot this Summer!

August 4th, 2010

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Meet Mikey Koffman – The Driving Force behind LA Fashion Week and a true California girl with an East Coast Sensibility

August 2nd, 2010

Mikey Koffman

Mikey Koffman is keeping busy these days but it’s a pace that she’s grown accustomed to. Before her foray into Fashion close to 10 years ago, Koffman was the first female to own a custom motorcycle shop in Long Beach –Sin Cycles. These days, you can catch her on Showtime’s “The Real L Word” and preparing for LA Fashion week in October. She’s currently spearheading the growth and rejuvenation of this major event through her event production and marketing company (The Gallery).

First Impressions…

Talking to Mikey Koffman is like re-uniting with an old friend whom you haven’t spoken to in a long while but everything seems to fall right into place the moment you say hello. She’s a bundle of energy and you immediately feel at ease with her. Our conversation starts of like many do in L.A. – the crazy driving in this town. We run through everything from her passion for fashion to her style, her role on The Real L Word and of course celebrity. Our no holds barred interview not only features a rare insight into the fashion world but also shows a down to earth power house who’s not afraid to speak her mind and a true advocate for Los Angeles Fashion. An hour later, we’re all caught up and there’s a slight pause, you realize you can’t wait to do it again.

Her Passion for Fashion

“It’s interesting because I’m somebody that’s in jeans and a t-shirt every day. I’m really passionate about the production side of things. I love pulling together the designers and I actually helped start LA Fashion week on the roof of the Downtown Standard Hotel which was about 9 years ago. So I did that for about 71/2 years and then my company has picked it up and taken off with it for the past 2 years.”

She is LA Fashion Week

A true Angeleno with an East Coast attitude

“I used to have half of my business out on the East Coast for many years; I travel a lot to New York every year for events and stuff. I have to tell you one thing I appreciate about New York is the East Coast attitude. These guys either love you or they hate you and there’s no in between. I just feel like that’s how I’ve always been. I really appreciate East Coasters more than I appreciate my West Coasters (laughing). Either we’re high-fiving or duking it out in the streets.”

R-E-S-P-E-C-T

“I have thrown celebrities out of fashion shows. If you’re rude and obnoxious and disrespectful to my team, I don’t care if you are the Editor of vogue or you are fricking Angelina Jolie, it doesn’t matter. We’re all here to treat each other kindly at the runway shows, to have fun at our events. At the end of the day, the bullshit attitude in our business, it’s a joke to me.”

Not taking Fashion too seriously

“It’s funny because our job is not that serious. If you are not enjoying what you’re doing and having fun at it, what’s the point? People turn fashion into an emergency room crisis and it’s actually not.”

New York Fashion vs. L.A Fashion

“My company is built on being the polar opposite of what New York Fashion week is. It’s about having fun, having a great time working with some great people. I’ll work with 200 no-name brands as long as they’re cool and fun and they’re having fun working with us. I’d pick those brands over other brands that are big names with bigger egos and want to be just really commanding and dramatic. It’s all about having a good time. We work with some great consumer brands out here on the West Coast. The thing that differentiates us is that we’re doing consumer fashion out here. We’re driving trends, we’re driving what people are buying in the department stores and New York is driving a lot of ego and a lot of vanity projects. I love New York Fashion Week, I think it’s beautiful but the stuff you see on the runway is not going into production. People aren’t wearing it walking down the street. It’s great and beautiful but I feel like what we’re doing makes sense for the designers, for their buyers and the media.”

Her inspiration, even after so many years in the business

“I’m inspired by the designers; I’m inspired by the team of girls that work the showroom around here. They’re really amazing and to be able to work with people that you respect and love…we have a small family here. I’m also really blessed to be able to work with designers that just turn things over and let me handle it turn-key. We have Dolce Vita here and we got to work with Richie Sambora’s White Trash Beautiful last season….all the collaboration and creativity is awesome.”

Catapulting LA Fashion Week to the level of NYC, Milan and Paris

“At the end of the day, it all comes down to dollars. If we can get our big sponsors back on board, and our title sponsors back, that would really help elevate Fashion Week. Everything that we do for Fashion Week now is not a money maker whatsoever for my company but I’ve been so passionate about it that I wasn’t going to let it just fall to the wayside.”

Advice for up and coming Designers (Koffman launched her own clothing line which went international within the first year a few years ago)

“Don’t do it (laughing). I made a lot of mistakes that cost me a lot of money. Having a business plan and capital that you need to actually launch your brand is really important… before you even put pencil to paper to do a flat sketch, that is the first step. A lot of small businesses and designers don’t do that. They just fly by the seat of their pants, burn through all their money and are unable to afford Production or Marketing and PR. You also have to know your target audience and target market.”

Becoming a part of Showtime’s “The Real L Word”

“I said no before I said yes. You need to know that this wasn’t pitched as a reality show; it was pitched to us as a documentary series. Some of the editing has not made me happy, they definitely have their own story lines for us and it can be a little frustrating because it makes it not so real and not so much of a documentary. The one thing I will say about Showtime is they’ve been amazing and they’ve allowed us to write our blogs and be honest about what was really going on in those episodes. That has been the saving grace. I get that they need to make a dramatic show that is sellable but it’s been hard to have somebody else tell a different story about your life.

Public Response to the Show

“I’m smart, I don’t read the blogs. There were so many people judging us before the show even came out. I have a good sense of humor about it all, even when people say mean things. I think somebody said ‘Bon Jovi wants his hair back’ and I was like hell yeah….they’re relating me to Bon Jovi.  I love that (laughing). I do pay attention to the positive things written on facebook which is huge for me because I never even went on facebook before that.”

More than the “L” Word

“I didn’t build my business on being gay. Honestly, I haven’t even been involved with that many gay people. I don’t hang out at gay bars; I may go to The Abbey and have drinks every once in a while….My whole life, I’ve had to work twice as hard to be respected and not be that gay girl, that lesbian girl. I’m all about equal rights but I don’t feel the need to talk about gay rights. For me, it’s all about equal rights for every human being.”

Fame, Celebrity and the Moral of it all…

At the end of the day, you just have to be able to laugh at yourself. You cannot take yourself too seriously and just for the record, I don’t believe that anyone that does reality shows should call themselves celebrities…at all.

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